PPC Advertising
Beginner
The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your digital marketing career with hands-on experience in managing paid marketing initiatives.
Program Features
Industry-recognized course completion certificate
Five industry-specific projects
126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
Aligned to Google Ads and Bing Ads Certification exams
Work with Google Ads, Google Analytics, and learn conversion tracking
Delivery Mode
Blended
This course consists of self-paced learning and live virtual classroom
Prerequisites
There are no prerequisites for this Advanced Pay Per Click (PPC) Certification training. However, basic digital marketing knowledge is recommended.
Target Audience
PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.
Key Learning Outcomes
By the end of this Advanced Pay Per Click (PPC) Certification Training, you will be able to:
Understand pay per click advertising concepts
Analyze the market shared by each search engine
Choose the best-suited keywords to fit the advertising model
Analyze different campaign settings and PPC pricing models
Develop paid advertisement campaigns and use ad groups effectively
Course Curriculum