Digital Strategy for Brand Marketing
This course will teach you the effective use of the content, images, and user engagement strategies that will appeal to your target market. Upon course completion, you will understand how to develop brand guidelines, create an effective brand strategy, leverage customer brand equity, track analytics, and properly manage your brand.
Program Features
Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology
Real-life examples and case studies from prominent companies
Equips you to plan, develop, and direct marketing campaigns with brand consistency
Learn how to manage external partners including ad agencies and digital marketing firms
Lesson-end quizzes and hands-on projects
Delivery Mode
This course consists of self-paced learning and live virtual classroom
There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.
Target Audience
Business graduates
Marketing professionals
Middle management professionals
Marketing managers
Digital Marketing professionals
Key Learning Outcomes
Upon completion of this Digital strategy for Brand Marketing certification course, you will become familiar with brand marketing and management methodologies and be able to:
Leverage brand marketing in the digital era
Build brands in startups and multi-brand companies, across cultures and geographies
Nurture the brand value proposition
Create brand marketing campaigns across all major digital channels and platforms and execute marketing strategies with cross-functional teams
Determine Key Performance Indicators to measure the Brand
Manage the agency relationship for your brand
Conceptualize strategic initiatives and implement the details of a marketing campaign
Develop brand standards and usage guidelines
Course Curriculum