Advanced SEO
Beginner
Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.
Program Features
Industry-recognized course completion certificate
20+ real-life industry-based projects
Learn Google’s popular tools like Keywords, Trends, and Search Console
Get a 360-degree understanding of planning and marketing a website
Delivery Mode
Blended
This course consists of self-paced learning and live virtual classroom
Prerequisites
There are no prerequisites for taking this Advanced Search Engine Optimization (SEO) Training course.
Target Audience
SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.
Key Learning Outcomes
By the end of this Advanced Search Engine Optimization (SEO) Training course, you will be able to:
Create interesting and compelling marketing content
Identify prospects and create an effective content marketing strategy
Create brand messaging and appropriate content guidelines
Learn how to find industry influencers and identify promotional opportunities
Learn content marketing strategies, tactics, and best practices to produce effective content
Learn how to develop appropriate content for each type of audience segment
Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
Understand the concepts of web analytics from ground zero to master analytics across digital channels
Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau
Course Curriculum